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Sendhub is an intuitive and cost-effective solution that makes it easy for smal businesses and enterprises to manage their communication channels. Sen ... Read More
Avochato is a mobile app designed to help companies better connect with their own team members, guide customers with automation until switching to a h ... Read More
TargetEveryOne focuses on distributing digital campaigns through SMS, email, social media, and native apps. The app can also help with landing page de ... Read More
TextMagic is a service that lets companies send out bulk SMS messages to their staff, customers, and business associates. Their service allows you to ... Read More
The SMS Marketing 360 program is extremely easy to use. The program offers a friendly user interface which makes creating text messaging campaigns eas ... Read More
Local Text Marketers tool has the ability to send mass messages to subscribed users. It allows you to send images, GIFs, schedule messages, and has an ... Read More
SimplyCast's SMS marketing software lets companies quickly set up and launch text-based marketing campaigns. The software is integrated into the compa ... Read More
The SendPulse SMS service is able to send messages to over 200 countries on over 800 networks. While doing so, it integrates with website subscription ... Read More
Mobit is a mobile messaging platform that helps companies better reach out to their customers through text. The software features a fully-developed ma ... Read More
TXTImpact is an SMS marketing and mass texting service from Wire2Air. TXTImpact offers web-based Text Message Marketing and Business Text Marketing so ... Read More
SMS campaigns cover a range of marketing techniques which deliver promotional messages through the Short Messaging Service (SMS) feature of mobile phones and devices. These campaigns are usually permission-based, with customers having to opt-in first before they can receive more the messages.
Once they join, customers respond to your marketing messages by texting keywords that indicate their choice or actions, click on links to websites, start conversations, or just drive people to your stores. Commonly, they send their responses to your software’s database through pre-assigned shortcodes. The method makes it easier for businesses to engage customers wherever they are, at the right time, and through a device they frequently have with them.
What features do the top SMS marketing providers have?
Good SMS marketing platforms have the following essential features:
Mass texting: Good SMS marketing providers should be able to send out at least 1000 text messages simultaneously.
Scheduling: Marketers should be able to schedule multiple text messaging streams from a single dashboard.
Multimedia messaging: Adding pictures or short video clips to promotional text messages increases your recipients’ interest and gets them to engage more.
Contact/subscriber management: The SMS marketing software should give you a simple means of categorizing and organizing the list of people who registered for the campaign.
Coupons: Mobile coupons make it easier for participants to claim and redeem the offers you make for the campaign.
Analytics: The SMS marketing tool should be able to track and report important campaign statistics like the number of link clicks, opt-ins, and the number of messages being sent to you.
Aside from these common features, the top providers have unique features for managing different kinds of SMS campaigns.
How much do the top SMS marketing tools cost?
The top SMS marketing tools will cost you anywhere from $20 per month up to $100 per month. This may or may not include the cost of the text messages you send using them, which can vary between $0.01 and $0.05 per message.
How often should you send text messages to customers?
Marketing experts suggest that one to two messages per week for each customer is the optimum number to keep them engaged. You can vary this number depending on the level of interaction you have with them, how the mass of your audience responds, and if you have something really special going on as far as sales and promotions go.
What industries can you use SMS marketing for?
Any industry can use SMS marketing for promoting their trade. Those in retail will find the method effective for sending product offers to customers quickly and getting them to buy. Those in services industries, with scheduled appointments, will find it really useful in getting people ot actually show up for their appointment.
Do the top SMS marketing providers have automation?
Yes. Most of the top SMS marketing services providers have scheduling tools that automatically send out your promotional text messages, remind customers of appointments, make sales and specials known the moment they launch, and some even have autoresponders that send canned replies for specific keywords.
Can SMS marketing be used with other marketing campaigns?
Of course! Cross-platform marketing is what every marketer should be working on as it increases the number of contacts you will have with potential customers. If you get someone to buy something online, why not have them opt-in to your SMS marketing for notification of shipping? Every contact point is valuable and get build brand recognition, increase sales, and truly drive your bottom line with a great ROI.
