The SMS firewall market will continue to grow. According to market intelligence firm Reports and Data, this market is forecasted to grow from $2.77 billion in 2018 to $8.78 billion by 2026, at an annual rate of 22% from 2019 to 2026.
The SMS Firewall Market is forecasted to grow from USD 2.77 Billion in 2018 to USD 8.78 Billion by 2026, at a CAGR of 22.0% Read More@ https://t.co/emmi4YlBrk@Openmindnet @TANGOTELECOM @SAP @BICS_SA @AMD @anamtech @ATSConnection @routemobiel @Infobip @MobileumInc @NetNumber pic.twitter.com/fnbcel0P2Q
— Reports and Data (@reportsanddata) March 12, 2019
Some mobile network operators (MNOs) use an SMS firewall to control spam, spoofed, faked, and unsolicited text messages. At first look, an SMS firewall will be beneficial to mobile users, but the tool provides huge benefits to MNOs too. It frees the MNO’s network from unauthorized SMS traffic, allowing MNOs to allocate bandwidth to traffic that generates more revenue.
How does an SMS firewall work? Whenever an SMS reaches the MNO’s network, the SMS firewall scans the message, the sender, and the route. It filters out any unwanted contents and repeated traffic; it will also block questionable routes. The SMS firewall’s settings can be customized; for instance, the rules can be set according to sources, types of traffic, sender ID, or roaming partners.
Based on Reports and Data’s market analysis, these factors are the main drivers of growth in the SMS firewall market:
You must have an SMS Spam firewall. Every operator has that. It's your duty as my service provider to protect me from such irritants!
— Billy Owino (@owinobill) July 20, 2017
As you can see, the growth of A2P and cloud messaging, as well as the rising demand for subscribers’ privacy and security, are viewed as growth boosters of the SMS firewall market in the coming years.
There are also factors that negatively impact the SMS firewall market:
These are issues which can be overcome, but they need to be addressed in order to protect your SMS marketing and your company.