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Global Text Marketing: All of The Many Benefits of Global Mobile Marketing

Global text marketing is one of the most immediate and cost-effective forms of digital marketing. Many companies, brands, and organizations are using global text marketing as a way to expand their marketing strategies. This guy looks at the benefits of global text marketing, the characteristics of text marketing, and how to choose the right text marketing provider for various strategies.

What is global text marketing

Global text marketing as a form of digital marketing involves using a medium which includes SMS messaging over a mobile device. The content sent can include:

  • Promotional content
  • Reminders
  • Special offers
  • Discount coupons
  • Contests
  • Product announcements

Qualities such as immediacy and cost-effectiveness make mobile text marketing a favorite form of digital marketing for countless businesses. The fact that 90% of SMS messages are read within 3 minutes of receipt make text marketing even more appealing to brands.

How is global text marketing done? Here are the basic concepts of marketing with text messages on a global scale:

  • Mobile text marketing: Mobile text marketing enables businesses and organizations to communicate and interact with their customers in an engaging manner through mobile devices and networks.
  • Who uses it: Many businesses, organizations, and brands use text marketing to extend their presence and interact with customers on a global scale. Various industries such as restaurants, real estate, salons, movie theaters, and non-profit organizations rely on text marketing.
  • How it works: Mobile marketing services target customers through their mobile devices. Most SMS campaigns are based on the mobile opt-in method. This means that the customers must opt-in to the text marketing campaign before they receive messages. These services rely on tools such as text messages, push notifications, and QR codes.

The advancement of the technology has made it easier for SMS marketing campaigns to be implemented. There are over 4.92 billion mobile users globally. On average, people spend 87 hours/month on their mobile devices. With numbers like that, it is no surprise that text marketing is becoming popular globally.

The characteristics of global text marketing

Text marketing is based on the premise of building loyalty through interaction with people using something in their hand all day – their cellphones! The interactive nature of this relationship establishes text marketing as a way to stay top-of-mind with your most loyal customers. Here’s a breakdown of the concepts:

  • Personalized communication: The content of an SMS can be personalized in order to increase the relevancy of the text marketing campaign. The tone of the messages is usually friendly and informal, yet in line with the image of the brand.
  • Interactive content: SMS marketing mainly focuses on service-related interactions, such as questionnaires, reminders, confirmations, and updates. A call to action is typically placed within the first couple of sentences to optimize marketing productivity.
  • Time intervals: 1 message per week at most is the usual recommended frequency. Text messages are also considered most receptive when sent during working hours, and with consideration to local time zones.

Texting is a powerful marketing tool, but it does have its limits. Attention should be paid to personalization of the text as you can only send a certain amount before you become spam.

Encouraging text marketing statistics

Text marketing on any scale is characterized by a level of personalization unparalleled by other forms of digital marketing. These statistics help drive home this fact:

  • 75% of millennials prefer SMS communications for promotions, surveys, and deliveries.
  • SMS produces engagement rates 6 to 8 times higher than retailers normally achieve using email marketing.
  • SMS campaigns have over 7 times better performance than email campaigns.

  • 79% of smartphone users rely on SMS opt-ins to assist them in making purchasing decisions while shopping.
  • Only about 10% of text marketing messages received are considered spam.
  • SMS has a staggering open rate of 98%, compared to the 22% open rate of email.

Text marketing has a positive impact on improving brand awareness, and the statistics above certainly support this.

The benefits of text marketing globally

Thanks to its immediacy, and the fact is right there in the hand of customers, there are many benefits to this type of marketing:

  • Instant delivery: SMS and MMS messages are usually delivered in 15 seconds or less. Not only are they delivered quickly, but over 97% of all messages are read within the first 4 minutes.
  • Cost-effective: Text messaging is a relatively cheap marketing solution. The price ranges with different SMS providers, but Prices are generally cheap.
  • Internet-free: Text marketing exist separate of the Internet. This increases the effectiveness of text marketing strategies because there are still many places without Internet coverage.
  • Personalized experience: Given that other digital marketing forms, such as emails, often distribute spam content, they are deemed less personal and lose value. SMS messages, on the other hand, have a percentage of spam content of about 10%.
  • SMS offers a great ROI: 45% of all text marketing campaigns result in positive ROI. This makes text marketing one of the most reliable forms of digital marketing.
  • Straight to the point: SMS messages are limited to 160 characters, which ensures the content is concise and clear. The whole point of SMS texts is to inform customers without confusing them with prolonged texts.

While chatbots, improved AI, and alternative communication methods may bring something new to the table, SMS still stands tall as a proven marketing solution that brings results.

How to choose a mobile marketing provider

Choosing a mobile marketing provider should be based on the quality of the service. Different mobile marketing providers offer different price packages for different delivery rates. You also need to make sure their support service is satisfactory. Some of the top mobile marketing providers are:

  • SendPulse: Able to send messages to over 200 countries on over 800 networks. Their cheapest pricing plan starts at $0.02 per SMS. In addition, they offer a 24/7 live, phone, and email support.

  • SendHub: Their monthly pricing plan starts at $39.95, and escalates there based on the number of features used. SendHub offers a free trial. SendHub’s support team offers contact and ticket support.
  • TXTImpact: A messaging service that allows users to set-up, run their own SMS marketing campaign, and view results as they’re displayed in real-time. The pricing plan starts at $299/month. Their support service includes contact information and ticketing support.

  • Mobit: A mobile messaging platform that starts at$127/month. Their support includes live chat, email, and phone support.
  • Marketing 360: Easy to use with a friendly user interface. Marketing 360 is free for up to 250 subscribers, and their support team includes phone and ticketing support.

  • TextMagic:A UK-based mobile service provider that specializes in SMS solutions for companies and individual users, and has a global coverage. Their pricing plans starts at $0.02 per SMS. Support options include live chat, phone, and email support.
  • SimplyCast: Offers SMS marketing software that lets companies launch their own text-based marketing campaigns. Their pricing plan starts at $49 monthly, and they have a free trial. SimplyCast offers live chat, phone, and email support.

These are some of the best SMS marketing providers. With all the benefits looked that in this article, it only makes sense to read reviews of these providers right now.

A global text marketing strategy

Choosing a mobile marketing provider for a global text marketing campaign requires thorough analysis. There are three main factors to consider:

  • Features: Choosing a mobile marketing provider that offers the set of features that align with the marketing strategy is important. Features like shortcodes, coupons, keywords, auto-responding, message scheduling, analytics, and mass texting, are some of the most common features found with most mobile marketing providers.
  • Pricing plan: Different mobile marketing providers offer different pricing plans. Some will do a flat monthly plan, others will do a per message plan. Compare different mobile marketing providers and their pricing plans in order to see which one has the best deal.
  • Support: Most mobile marketing providers offer some type of support service. The most usual types of support are live chat, phone, email, and ticketing support. Choosing a mobile marketing provider that offers at least one of these options is a must.

It is important that a mobile marketing provider meet certain standard criteria which will vouch for the quality of their services. Carefully analyzing all of these factors, by reading top-notch SMS marketing reviews, help reveal the best provider for any given strategy.

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Matthew