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SMS marketing works the same way as email marketing, but it makes use of text messages as a way to communicate sales promotions, coupons, product updates, and other information to your customers. Your SMS marketing must support and reflect your overall business marketing strategy.
What’s the difference between SMS and MMS?
MMS stands for Multimedia Messaging Service while SMS is an acronym for Short Message Service. MMS is an advanced type of SMS which allows people to send messages with pictures, videos, gifs, or audio content to another person’s mobile phone. Other differences between SMS and MMS are:
Character limit. MMS does not have a character limit but should generally be less than 300kb, while there is a 160-character limit when sending SMS.
Cost. The cost of sending an MMS is higher than that of SMS.
Engagement. MMS drives more engagement from your subscribers since it contains rich media. With SMS, you can only add a URL, and subscribers need to tap it to see what it’s all about.
While MMS allows more room for creativity and engagement, it costs more. A lot of companies ignore the cost though since the benefits from MMS marketing far outweighs the cost. Every company’s target audience is different though, so you should shape your marketing strategy with your subscribers in mind.
What’s the best SMS marketing software for MMS?
There is no one-size-fits-all approach to this, which is why we created our top 10 SMS marketing software with MMS found above! Each company has different needs, and the SMS marketing software you choose should be able to meet the specific needs you have. The good thing about most SMS marketing software is that they allow you to opt-in to some features, and opt-out of those that you think won’t help your company.
Our reviews give you an honest view of what a particular provider has to offer, including the common and unique features, support information, and even the company’s details. Choose the SMS marketing software that has features besides MMS that allow you to execute your SMS marketing strategies effectively.
How much does SMS marketing with multimedia cost?
Prices for SMS marketing software start at around $20 to $300 per month, depending on the number of subscribers, features, and messages sent. Using a provider’s multimedia feature will cost you more since sending an MMS costs two to three times more than SMS.
When it comes to short codes, however, those provisioned for MMS cost the same as short codes for SMS. It’s usually around $500 for non-vanity short codes, and $1,000 for vanity short codes.
How do I use multimedia messages in SMS marketing?
MMS in marketing allows you to get more creative in your content since it allows more characters, as compared to a simple text message. You won’t need external links anymore, since you can just add the media in the message.
You can share pictures of your products, coupons in full color, or an audio snippet of your company jingle. MMS allows you to send just about anything to your customers, but keep in mind that spamming can cause subscribers to opt-out of your SMS campaign, and is also illegal.
What is the process of sending a bulk MMS using SMS software?
Sending bulk MMS content using SMS software is the same as sending bulk SMS. Here are the basic steps:
Upload your contacts. Make sure that these people have opted into your SMS campaign to avoid legal repercussions.
Create your message with multimedia. There are providers that have image templates that you can use for free, so you may want to research using our reviews and take advantage of that.
The SMS software provider then sends the message to different networks, and the networks send them to each subscriber.
MMS marketing does not stop here. You also need to track your MMS and see if subscribers opened and acted on your message. Most bulk messaging software has reporting features that you can make use of so that you can analyze the results of your marketing strategy.